Healthcare IT Public Relations

Trade Show - Boosting your brand - Ripley PR

The trade show isn’t dead, you’re just not doing it right

Three ways to boost your brand at the next trade show It doesn’t take much research to see and hear why health IT companies have scaled back from trade show involvement: “Everything is digital nowadays.” “It costs too much.” “We... Read more

Healthcare IT public relations

How PR can establish your health IT company as a leader in 2017

Three ways public relations can boost your health IT company If you run a health IT company and are looking to increase your client base and gain more investor exposure, 2017 will be a pivotal year. Even despite the volatility... Read more

Healthcare IT data breach crisis - Ripley PR

Preparing for the worst: PR risk management for your healthcare IT company

Three tips to prepare you for a health IT public relations crisis Risk is a natural part of the healthcare system, and healthcare IT is no different. All you have to do is visit the Office of Civil Rights news... Read more

Why Hire a Specialist Agency?

Let’s assume you understand all the reasons why it’s good to have a good PR firm in your corner. You understand that getting your good news into credible publications is better by far than paying for advertising. You want to... Read more

Healthcare IT public relations Ripley PR

PR can drive more business for healthcare IT companies

For many in the healthcare and pharmaceutical industries, the costs associated with healthcare product development and management are staggering. Studies have shown that the time frame of developing a drug can take over 12 years to get full approvals and... Read more

Does PR Play a Role in Marketing your Health IT Product?

Public Relations is one of the most cost-effective ways of marketing your Healthcare IT company or products. PR is more economical than traditional advertising, and offers numerous, unique benefits for healthcare IT companies. As an agency specializing in healthcare IT, Ripley... Read more

How a Webinar Can Help your Lead Generation

Many healthcare IT companies have tried webinars as a way to increase sales and gain brand awareness.  According to the Content Marketing Institute, 62% of B2B companies (which includes healthcare IT companies) use webinars to prospect or nurture leads, and... Read more

How Can P.R. Help your Healthcare IT Company?

As a Healthcare IT Company, your goal is to offer solutions to help organizations stand out from the crowd, deliver outstanding care and drive better results. While you are providing this service for your clients, who is doing this same... Read more

Ask Us About Our White Paper Program Today

Today’s savvy businesses know that posting a white paper on a key subject that is current, informative and relative to their business can be a highly effective lead-generation tactic. Statistics gathered by business.com in 2015 showed that 68 percent of... Read more

Maximize Trade Shows for your Healthcare IT public relations

If you are a healthcare IT professional, you are acutely aware that healthcare IT is a big business. From product launches to managing big data streams across multiple platforms, healthcare IT permeates a broad spectrum of the healthcare industry. A... Read more

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Public Relations