Good to Great B2B Public Relations

Does Your Company Need a Specialist Agency?

As a specialty public relations agency, Ripley PR concentrates on B2B public relations. And within that specialty area, we further drill down our areas of business expertise into specific industries. We like it that way because it is beneficial to... Read more

branding expert - logo design

Logo Design: You Pay for What You Get

The importance of hiring a branding expert for your logo design Logo creation may seem like an easy task, but you need more than just an idea and someone with Photoshop to make an impactful logo. If you’re in the... Read more

Why preparing for a crisis may save your day

The outstanding reputation of a business is a fragile and valuable thing. One employee making headlines for the wrong reasons can ruin your company’s reputation and your day. Whether it’s criminal activity off the job (not related to their position... Read more

Why should PR be in your marketing strategy?

Often businesses hire an advertising or marketing firm and think that is all they need to push their business to the next level and reach their target market. One of the tools we have found that many companies are leaving... Read more

Thought leadership - B2B public relations

If you’ve got it, flaunt it

How becoming a thought leader can impact your business’ bottom line No matter your industry, your customers have pain points. They have problems that need solutions, they have questions that need answers, and they need someone like you to be... Read more

Awards are important: Why your business should want to win

As a business leader you know recognition is important. You want your company to win awards, but you’re not sure it’s a good investment in time or money. In some cases, the awards come with tangible benefits such as workshops,... Read more

7 Tips to Get the Most out of LinkedIn

LinkedIn has long been popular with B2B companies to achieve their marketing goals. This social media platform has remained popular with college graduates and high-income earners, based on a recent study from the Pew Research Center.  Half (50 percent) of... Read more

B2B Public Relations

Why you should hire a specialist B2B PR agency

You’re a business owner in a specialty, niche industry, and you are looking to boost your B2B profile. You’ve heard from fellow colleagues and competitors that there are specialty public relations agencies out there that could help you, but you’re... Read more

B2B Public Relations and Social Media Challenges

When it comes to social media campaigns for your B2B organization, taking the time to review what you are trying to say, who your target audience is and how the message that you are trying to convey will be received... Read more

Three Reasons to Take Advantage of Twitter

If you approach Twitter as just another medium for broadcasting your company’s communications, you have missed the point. And you have missed a gold mine of ways for your business to make some connections that could turn out to be... Read more

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Public Relations