Good to Great B2B Public Relations

Exit Strategy: Here’s How One Ripley PR Client Came Full Circle to Create, and then Exit an Empire

For many businesses, survival is the main focus. But for one of our long-time clients at Ripley PR, it’s the opposite. Statistics tells us that a majority of businesses fail within the first two years. If a business lasts longer... Read more

So, you want to be No. 1 in your business space

Here’s how PR can help get you there Every business wants to be at the top of their game. More importantly, most aspire to ascend to No. 1 in their category. A competent B2B public relations agency can help make... Read more

Five key ways Ripley PR can bolster your business

  From content development to crisis management, you need PR pros We’re in the shadow of the Great Smoky Mountains, but we get our clients plenty of light across the country and around the world. Ripley PR is a Knoxville-area... Read more

Business anniversary

Happy Anniversary: Earning Media Coverage for Corporate Milestones

Congratulations! Your B2B company has reached a milestone, whether it’s your 1st anniversary or 10th or 25th. But it’s not just a date on the calendar. You can use it to gain some valuable earned media coverage. An experienced B2B... Read more

Raise the Roof: How Public Relations Can Help Your Commercial Roofing Company

Commercial roofing companies face daunting challenges in the marketplace. With a seasonal business model, it can be either feast or famine when it comes to generating leads. The services of an experienced commercial roofing public relations agency can help generate... Read more

Boost Your LinkedIn Lead Generation with These Three Tips

If your LinkedIn page is not generating leads for you, you need to change your mindset about this powerful network. The majority of the people see LinkedIn as a job site, where you make your resume digital, put up a... Read more

Business to business graphic.

Five Steps to B2B Success: Generating Leads with Content Marketing

To avoid getting lost in a crowd of competitors, content marketing should be part of your B2B public relations toolkit. Content marketing is based on a simple equation. Give potential customers what they want (the right information), and they’ll give... Read more

You garnered earned media for your company! Now what?

Here’s how to leverage the coverage to build your brand   Great! Your business was successful in getting earned media coverage for your brand. Even better, your business is about to attend a trade show. How do you leverage that... Read more

Earned media coverage: Three big things

It’s not front-page news that print circulation is declining among most major U.S. newspapers, but it’s not quite time to write their obituaries. When coupled with their websites, newspapers and industry journals still represent solid options for earned public relations... Read more

Get off the hamster wheel, and find where your time went

If you sometimes feel like you failed to put in a full and focused eight hours a day at the office, it’s likely because you didn’t. And it’s not entirely your fault. Here at Ripley, a leading B2B public relations... Read more

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Public Relations