Good to Great B2B Public Relations

Earned media coverage: Three big things

It’s not front-page news that print circulation is declining among most major U.S. newspapers, but it’s not quite time to write their obituaries. When coupled with their websites, newspapers and industry journals still represent solid options for earned public relations... Read more

Get off the hamster wheel, and find where your time went

If you sometimes feel like you failed to put in a full and focused eight hours a day at the office, it’s likely because you didn’t. And it’s not entirely your fault. Here at Ripley, a leading B2B public relations... Read more

How PR can help your brand recognition grow

Your business has taken off and started to soar, but you have a sense that your target customer base doesn’t readily recognize your brand. This is where a competent B2B public relations agency comes in handy in helping the entrepreneur.... Read more

Does Your Company Need a Specialist Agency?

As a specialty public relations agency, Ripley PR concentrates on B2B public relations. And within that specialty area, we further drill down our areas of business expertise into specific industries. We like it that way because it is beneficial to... Read more

branding expert - logo design

Logo Design: You Pay for What You Get

The importance of hiring a branding expert for your logo design Logo creation may seem like an easy task, but you need more than just an idea and someone with Photoshop to make an impactful logo. If you’re in the... Read more

Why preparing for a crisis may save your day

The outstanding reputation of a business is a fragile and valuable thing. One employee making headlines for the wrong reasons can ruin your company’s reputation and your day. Whether it’s criminal activity off the job (not related to their position... Read more

Why should PR be in your marketing strategy?

Often businesses hire an advertising or marketing firm and think that is all they need to push their business to the next level and reach their target market. One of the tools we have found that many companies are leaving... Read more

Thought leadership - B2B public relations

If you’ve got it, flaunt it

How becoming a thought leader can impact your business’ bottom line No matter your industry, your customers have pain points. They have problems that need solutions, they have questions that need answers, and they need someone like you to be... Read more

Awards are important: Why your business should want to win

As a business leader you know recognition is important. You want your company to win awards, but you’re not sure it’s a good investment in time or money. In some cases, the awards come with tangible benefits such as workshops,... Read more

7 Tips to Get the Most out of LinkedIn

LinkedIn has long been popular with B2B companies to achieve their marketing goals. This social media platform has remained popular with college graduates and high-income earners, based on a recent study from the Pew Research Center.  Half (50 percent) of... Read more

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Public Relations