Franchise Public Relations

How Franchise Public Relations can help to Generate Leads

As a franchisor, you are in the business of selling franchises. And you can’t sell a franchise, if you don’t have leads. So what can you do differently to grab the attention of your ideal franchisee? How do you make... Read more

lead generation strategies - franchise public relations

How to Get the Most Out of Your Franchise Development

Three ways public relations generates franchise leads If you’re looking to generate qualified leads for your franchise, public relations is an important part of your franchise development strategy. Public relations helps you maintain a strong market presence over time, which... Read more

Why it’s important to have a franchise social media policy

Think about the social media presence of your franchise. (If you don’t have a social media presence, we need to talk.) Social media usually consists of a combination of Twitter, Facebook and Instagram for promotion, engagement and interaction with customers.... Read more

Why is it important to have an online newsroom?

When it comes to franchise public relations, there are certain practices your PR agency should be doing to help you build your brand. One of those things is writing and promoting press releases that are going to represent you and... Read more

Four signs it’s time for your franchise to break up with your PR agency

Four signs it’s time for your franchise to break up with your PR agency

How to know when you should move on to another franchise public relations partner With any business partnership, there’s always a risk that things might go south or not work out. There are usually signs of a potential break up,... Read more

Search engine optimization - franchise public relations - Ripley PR

How press releases improve SEO for your franchise

Two ways press releases increase website traffic to your franchise website As franchise public relations experts, we know that first and foremost the goal of any press release should be to share newsworthy information about your franchise and franchisees. A... Read more

franchise public relations - the power of hashtags

Harnessing the power of Twitter to grow your franchise

Three ways hashtags can promote your franchise brand Originally adopted as a way to categorize posts for search, hashtags have become as much a part of the internet as dog shaming and cat videos. While the latter two are more... Read more

Time to Review Your Crisis Plan – Is It Up to Snuff?

Knowing in advance how you’re going to handle a crisis has never been more important. Even the worst situations, handled correctly, can be turned into something positive. In franchise public relations, this is even more important because if something bad... Read more

Think of PR First When You Open New Franchise Locations

Like a popular movie once said, if you build it, they will come. If you’re a popular franchise brand with a new location about to open, that’s especially true. But that doesn’t mean you don’t have work to do. Chances... Read more

Are you listening to your franchise leads?

How to generate more franchise leads on social media Sometimes the best way to sell a new lead on your franchise is just to listen. With social media, you can listen 24/7. People are constantly tweeting and posting their thoughts... Read more

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Public Relations