The following article appeared in the August 2014 issue of East Tennessee Medical News:
Many healthcare IT businesses create white papers in hopes of gaining more interest in their products, processes or data. And, hopefully, getting more business leads and attention as a result. The best white papers are factual and informative, rather than promotional or pushy, and a well-written, authoritative white paper can elevate your business in the eyes of your peers, other businesses and potential clients by presenting an image of expertise and knowledge.
Sometimes white paper development is overlooked by businesses in the healthcare industry, misjudged as a verbose and boring document no one really reads. However, I have found that white papers written in an educational and practical style can be effective and powerful marketing tools. In a recent blog by content marketing expert Lee Oden, he listed the top content marketing tools from the updated 100+ B2B Content Marketing Statistics report. Out of all the various content strategies used by the businesses studied, white papers made the top ten, coming in at number nine on the list.
Read more: http://easttnmedicalnews.com/content/results-are-sexy
