Author Archive for John Cherry, Senior Brand Manager

So, you want to be No. 1 in your business space

Here’s how PR can help get you there Every business wants to be at the top of their game. More importantly, most aspire to ascend to No. 1 in their category. A competent B2B public relations agency can help make... Read more

Your Franchise Needs a Social Media Strategy

Just when you think your franchise is doing great and your franchisees are off and running, one of them decides to go rogue on social media. They start posting to every imaginable platform with information few of your customers will... Read more

automotive - crisis communications

Don’t Wait for a Crisis to Think About Preparing for a Crisis

There’s one phone call every CEO or company president never wants to hear no matter if you are an automotive parts supplier or manufacturer of major components. It’s a phone call from the chief of security or the assembly line... Read more

Ripley PR Adds Two, Promotes One, Adapts to Meet Thriving Operations

Global PR agency specializing in franchise, home service and B2B promotes brand manager to account supervisor and hires two award-winning journalists to meet the increasing demands for services Ripley PR, a global public relations agency specializing in franchise, home service... Read more

Let LinkedIn help you with franchise development

Five ways LinkedIn can help you attract prospective franchisees LinkedIn is a social networking site designed specifically for business. The goal of the site is to allow members to establish and document networks of people they know and trust professionally.... Read more

How PR can help your brand recognition grow

Your business has taken off and started to soar, but you have a sense that your target customer base doesn’t readily recognize your brand. This is where a competent B2B public relations agency comes in handy in helping the entrepreneur.... Read more

PR Helps Construction Companies Work Smarter

Commercial construction companies often don’t think about adding B2B public relations to their toolbox, but they really should if they want to work smarter. A good PR agency with experience providing construction public relations support can help any construction company... Read more

Why preparing for a crisis may save your day

The outstanding reputation of a business is a fragile and valuable thing. One employee making headlines for the wrong reasons can ruin your company’s reputation and your day. Whether it’s criminal activity off the job (not related to their position... Read more

Awards are important: Why your business should want to win

As a business leader you know recognition is important. You want your company to win awards, but you’re not sure it’s a good investment in time or money. In some cases, the awards come with tangible benefits such as workshops,... Read more

B2B Public Relations

Why you should hire a specialist B2B PR agency

You’re a business owner in a specialty, niche industry, and you are looking to boost your B2B profile. You’ve heard from fellow colleagues and competitors that there are specialty public relations agencies out there that could help you, but you’re... Read more

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Public Relations