Author Archive for John Cherry, Senior Brand Manager

How PR can help your brand recognition grow

Your business has taken off and started to soar, but you have a sense that your target customer base doesn’t readily recognize your brand. This is where a competent B2B public relations agency comes in handy in helping the entrepreneur.... Read more

PR Helps Construction Companies Work Smarter

Commercial construction companies often don’t think about adding B2B public relations to their toolbox, but they really should if they want to work smarter. A good PR agency with experience providing construction public relations support can help any construction company... Read more

Why preparing for a crisis may save your day

The outstanding reputation of a business is a fragile and valuable thing. One employee making headlines for the wrong reasons can ruin your company’s reputation and your day. Whether it’s criminal activity off the job (not related to their position... Read more

Awards are important: Why your business should want to win

As a business leader you know recognition is important. You want your company to win awards, but you’re not sure it’s a good investment in time or money. In some cases, the awards come with tangible benefits such as workshops,... Read more

B2B Public Relations

Why you should hire a specialist B2B PR agency

You’re a business owner in a specialty, niche industry, and you are looking to boost your B2B profile. You’ve heard from fellow colleagues and competitors that there are specialty public relations agencies out there that could help you, but you’re... Read more

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Public Relations