Author Archive for Jennifer Rice, Senior Brand Manager

Can PR increase your credibility?

Can public relations increase your home service business credibility? To answer that question, we need to understand the definition of credibility. Credibility is defined as the amount of trustworthiness or expertise that a company has in the eyes of its... Read more

Can third party endorsements help your sales?

In the construction business, you are always trying to find the best way to get your prospective customer to agree to choose you as the contractor for their project. You have rehearsed how to respond to all of the objections... Read more

How are your competitors getting so many mentions in the trade magazines?

Are you flipping through the different trade publications and getting frustrated because you continue to see the same competitors mentioned? Not in an advertisement, but in an actual article. How are they continuing to make it into these articles, but... Read more

Why should PR be in your marketing strategy?

Often businesses hire an advertising or marketing firm and think that is all they need to push their business to the next level and reach their target market. One of the tools we have found that many companies are leaving... Read more

How do we increase lead generation for franchise development

The one thing that keeps a franchise growing is constant lead generation. A public relations agency that specializes in franchise development can help in many ways. Ripley PR can accomplish this goal for your company by developing a comprehensive public... Read more

Three reasons why your manufacturing company needs PR

Ripley PR specializes in manufacturing public relations and one question that we get asked often is “why in the world does a manufacturing company need PR?” There are three excellent reasons why these businesses need public relations. Recruiting – The... Read more

The Importance of Having a Professional LinkedIn Profile

With the emerging importance of the various platforms of social media, there is one thing you must keep in mind if you are in a B2B business. You must have a professional LinkedIn profile.  We have noticed over the past... Read more

Three Reasons to Take Advantage of Twitter

If you approach Twitter as just another medium for broadcasting your company’s communications, you have missed the point. And you have missed a gold mine of ways for your business to make some connections that could turn out to be... Read more

Public Relations and Media Trends to Be Aware of in 2017

As we approach the end of 2016, many companies are beginning to budget and plan for the upcoming year. We will see the ongoing evolution of many B2B public relations and media trends and some new concepts become mainstream in... Read more

Why construction companies need crisis plans

Does your construction company have a crisis plan in place? Construction can be a risky business and although your business is no doubt doing everything possible to prevent the worst, accidents do happen. It is not a matter of “if”... Read more

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Public Relations