Author Archive for Joel Davis, Senior Content Specialist

Narrative Hooks: The Power of Storytelling in Marketing

Stories make the world go round. Even the world of B2B and franchise public relations. People don’t simply buy products or services. They are often buying stories – the stories of the customers who talk about your products and who... Read more

Be Yourself: The Importance of Voice in Social Media Marketing for Home Services

You work hard every day building your home services business, but you can benefit from a healthy sense of play when it comes to marketing and public relations on social media. Making a living is serious business, but potential customers... Read more

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