Author Archive for Joel Davis, Senior Content Specialist

Business anniversary

Happy Anniversary: Earning Media Coverage for Corporate Milestones

Congratulations! Your B2B company has reached a milestone, whether it’s your 1st anniversary or 10th or 25th. But it’s not just a date on the calendar. You can use it to gain some valuable earned media coverage. An experienced B2B... Read more

All Eyes on You: Scoring Feature Articles for Your Manufacturing Company

Your competitors are showing up in trade magazines and newspapers while your manufacturing business gets ignored. Not quite fair, is it?  What do they have that you don’t? The answer is nothing. That kind of coverage is within your reach,... Read more

Business to business graphic.

Five Steps to B2B Success: Generating Leads with Content Marketing

To avoid getting lost in a crowd of competitors, content marketing should be part of your B2B public relations toolkit. Content marketing is based on a simple equation. Give potential customers what they want (the right information), and they’ll give... Read more

Narrative Hooks: The Power of Storytelling in Marketing

Stories make the world go round. Even the world of B2B and franchise public relations. People don’t simply buy products or services. They are often buying stories – the stories of the customers who talk about your products and who... Read more

Be Yourself: The Importance of Voice in Social Media Marketing for Home Services

You work hard every day building your home services business, but you can benefit from a healthy sense of play when it comes to marketing and public relations on social media. Making a living is serious business, but potential customers... Read more

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