Author Archive for Heather Ripley, Founder/CEO

How to Use Earned Media to Attract New Franchisees

Franchise prospects believe third party endorsements over paid ads   When it comes to franchise businesses, potential franchisees are like consumers – they place a higher significance on bylined articles, media coverage and client testimonials than on splashy ads. Why?... Read more

Does Your Company Need a Specialist Agency?

As a specialty public relations agency, Ripley PR concentrates on B2B public relations. And within that specialty area, we further drill down our areas of business expertise into specific industries. We like it that way because it is beneficial to... Read more

If You Build It They Will Come: Creating Goodwill for Your Manufacturing Business Through PR

You’re a manufacturer. You build things like jet engines and tile and stuffed animals. That’s what you sell. Who needs manufacturing public relations when all you have to do is make your widgets to succeed? If you’ll pardon a little... Read more

How Do You Become the Expert in Your Market?

If you find your HVAC, plumbing or electrical competition is always in the news, it’s a good bet the press and trade media consider your competitors as subject matter experts and rely on them to provide reliable and well-versed news,... Read more

Why is it important to have an online newsroom?

When it comes to franchise public relations, there are certain practices your PR agency should be doing to help you build your brand. One of those things is writing and promoting press releases that are going to represent you and... Read more

How PR Can Help Your Manufacturing Business Grow

Here in Blount and Knox counties, we are blessed to have a wide variety of thriving manufacturing companies. This trend will only continue and grow in light of Gov. Haslam’s “Drive to 55 Alliance,” which features an emphasis on strengthening... Read more

Bill Mattern Joins Ripley PR as President

Global PR agency specializing in franchise, home service and B2B hires Mattern to add expertise in business management Ripley PR, a global public relations agency specializing in franchise, home service and B2B, has added Bill Mattern to its growing team... Read more

How to Choose a PR Agency for Your Tech Company

I am frequently asked by tech clients before they choose us, “why should we hire Ripley PR and not a New York City or Los Angeles-based agency?” There are a lot of PR agencies out there. Some are great. Some... Read more

How PR Can Give Your Commercial Architecture Firm a Boost

How are your prospective clients finding you? If someone searches for an architecture firm online in your city, where does your website fall in the search? What content are they reading about your firm? According to a recent infographic, 74%... Read more

Should You Ever Turn Down a Media Interview?

If the opportunity aligns with your target audience, I’m usually going to recommend you do it. Media interviews give you the chance to tell your story. They are the source of what’s called earned media, which gives you instant third-party credibility... Read more

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Public Relations