Author Archive for Celeste Vlok, Senior Brand Manager

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5 Questions to Ask Before Hiring a PR Agency for your Manufacturing Company

If you are looking to hire a PR agency for your manufacturing company, it’s important to do proper research about the agency before signing on the dotted line. Manufacturing public relations is a great way to reach your target audience... Read more

Ripley PR received the 2017 Keep Blount Beautiful Bravo! Reuse/Redesign Award for the renovation of its headquarters

Ripley PR Receives Keep Blount Beautiful Bravo! Award

Global PR agency specializing in franchise, home service and B2B honored for the renovation of its headquarters in downtown Maryville, Tenn. Ripley PR, a global public relations agency specializing in franchise and business-to-business (B2B), has received the 2017 Keep Blount... Read more

Why Successful Health IT companies Never underestimate Social Media

Is your digital marketing as effective as your face-to-face marketing? Digital channels can be as effective in triggering a dialogue about your health IT products as face-to-face selling, according to a recent survey done by Bain & Company. Websites and... Read more

5 Reasons why your Construction Company needs a Crisis Communication Plan

Prepare your business for an unforeseen crisis situation with construction public relations A crisis is any situation that threatens the integrity or reputation of your construction business. It is usually brought on by adverse or negative media attention. Five examples... Read more

How PR can help you maximize exposure at Trade Shows

Boost your exposure at trade shows with health IT public relations Nothing competes with the face-to-face exposure you get at trade shows. It is a traditional marketing strategy that many health IT companies use to showcase their latest products and... Read more

How Franchise Public Relations can help to Generate Leads

As a franchisor, you are in the business of selling franchises. And you can’t sell a franchise, if you don’t have leads. So what can you do differently to grab the attention of your ideal franchisee? How do you make... Read more

5 Ways to Position Yourself as an Expert in Your Industry

Practical manufacturing public relations tactics to build trust and help market yourself “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” This is the words of the famous American author and... Read more

How do You Become an Expert in Your Market?

We get this question a lot from business owners in the home service – HVAC, plumbing and electrical – industries. You spend your life building a business and developing knowledge that makes you successful, and you would like to leverage... Read more

7 Tips to Get the Most out of LinkedIn

LinkedIn has long been popular with B2B companies to achieve their marketing goals. This social media platform has remained popular with college graduates and high-income earners, based on a recent study from the Pew Research Center.  Half (50 percent) of... Read more

How can PR help you recruit technicians?

Job opportunities in the home services industry are begging for people to fill them. The average age of a professional trades person is 55 and many have already retired. Finding experienced and qualified technicians remains a big challenge. According to... Read more

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Public Relations