Author Archive for Celeste Vlok, Senior Brand Manager

5 Reasons why your Construction Company needs a Crisis Communication Plan

Prepare your business for an unforeseen crisis situation with construction public relations A crisis is any situation that threatens the integrity or reputation of your construction business. It is usually brought on by adverse or negative media attention. Five examples... Read more

How PR can help you maximize exposure at Trade Shows

Boost your exposure at trade shows with health IT public relations Nothing competes with the face-to-face exposure you get at trade shows. It is a traditional marketing strategy that many health IT companies use to showcase their latest products and... Read more

How Franchise Public Relations can help to Generate Leads

As a franchisor, you are in the business of selling franchises. And you can’t sell a franchise, if you don’t have leads. So what can you do differently to grab the attention of your ideal franchisee? How do you make... Read more

5 Ways to Position Yourself as an Expert in Your Industry

Practical manufacturing public relations tactics to build trust and help market yourself “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” This is the words of the famous American author and... Read more

How do You Become an Expert in Your Market?

We get this question a lot from business owners in the home service – HVAC, plumbing and electrical – industries. You spend your life building a business and developing knowledge that makes you successful, and you would like to leverage... Read more

7 Tips to Get the Most out of LinkedIn

LinkedIn has long been popular with B2B companies to achieve their marketing goals. This social media platform has remained popular with college graduates and high-income earners, based on a recent study from the Pew Research Center.  Half (50 percent) of... Read more

How can PR help you recruit technicians?

Job opportunities in the home services industry are begging for people to fill them. The average age of a professional trades person is 55 and many have already retired. Finding experienced and qualified technicians remains a big challenge. According to... Read more

Is your manufacturing website helping you recruit?

You have spent a lot of money on job postings, networking events and manufacturing public relations campaigns to recruit. You have identified a few candidates that you would like to interview. But is your website helping you to recruit? Your... Read more

How a Good Whitepaper can make a Difference

Have you considered offering whitepapers as part of your content marketing strategy? As manufacturing public relations specialists, we at Ripley PR frequently advise our clients to use whitepapers to improve their marketing success. Whitepapers are an effective tool to generate... Read more

How to Turn Bad PR into Good PR

Evernote has recently been doing damage control in the media following an announcement to a change to their privacy policy. The changes made it seem like they don’t care about the privacy of their customers, and their customers expressed their... Read more

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Public Relations