Are you using hashtags correctly for your business?

#over #doing #hashtags #isnotcool. If your business doesn’t already have a social media strategy, it needs one now.  At Ripley PR, we understand that social media platforms like Facebook and Twitter are wondrous tools that every business should incorporate to better connect with their customers.  But even though social media can be a major asset to your business, it can be strange and confusing to the novice. For some businesses, social media is a foreign language that needs its very own Rosetta Stone. Twitter, for example, is littered with the misuse of hashtags, and as the business landscape embraces Twitter more each day, it’s critical to understand how to use it. At Ripley PR, we are here to help simplify this process and provide highly effective B2B Public Relations. Here are four tips for succeeding with hashtags:

  1. Be simple and consistent: As a business, you have a message to deliver. Whether it be a marketing campaign, a set of values, or a core vision, you must be clear and concise when conveying your information. Keeping it simple and consistent with one or two-worded hashtags helps create a clear message.
  1. Don’t use too many hashtags in one tweet: Twitter hashtags can be a beautiful way to craft your voice and add color to your message. The last thing you want to do is clutter your ideas with an overwhelming flood of hashtags that dilute your content.
  1. Avoid the same hashtag in every tweet: The last thing you want to do is convey desperation. Beating the metaphorical dead horse with the same hashtag over and over only makes your business seem unoriginal and out of ideas. Keeping your hashtags fresh is important in staying with the latest trends and joining new conversations.
  1. Create your own hashtag: If you’re feeling up to the challenge, start a trend. Creating your own hashtag can be an excellent way to start a conversation about your product, service, or marketing campaign. As an added benefit, an original hashtag can help your business measure its social media success by easily locating each tweet.

If you want to be successful with hashtags, make sure you stick to these four easy rules. With a little creativity and imagination, your business can lead top-notch business conversations, gain crucial product feedback, and craft your very own voice. So what are you waiting for? Get out there and tweet!

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