5 Ways to Position Yourself as an Expert in Your Industry

Practical manufacturing public relations tactics to build trust and help market yourself

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” This is the words of the famous American author and motivational speaker, Zig Ziglar. One of the most effective ways to market your manufacturing business, is to build trust and position yourself as a thought leader in your industry. This is no easy task and doesn’t happen overnight. It takes a strategic communication plan that incorporates the latest technologies and communications platforms, as well as traditional PR methods.

Working with various manufacturing business leaders to help position them as industry experts in their niche industries, we found the following manufacturing public relations tactics to be very effective:

  1. Contribute regular expert columns to trade publications – Many trade publications accept byline articles from industry experts for publication. By contributing content on a regular basis will help to get your name in front of your target audience, and give them a glimpse of your expert knowledge.
  2. Offer your expert opinion on manufacturing stories related to your field – Media outlets and reporters are constantly looking for reputable sources to comment on news stories. If reporters find that you are a credible source in your field, and easy to work with, they will continue to use you as a source for their stories.
  3. Publish educational blogs and share them on social media – Your customers are constantly searching the web to look for possible solutions to problems you might be able to solve. By writing blogs on a continual basis, answering some of the most frequent questions you are asked, you offer value to clients and help to build trust.
  4. Submit proposals to speak at key trade events – This is probably one of the most effective ways to position yourself as an expert among your niche target audience. Not only is it a great way to generate various sales leads in a short period of time, but the extra PR around the event and possible press releases to announce that you will be a speaker at the event will help to build momentum and get your name out there.
  5. Comment, share and post relevant content about your industry – Part of being an expert in your industry means you will create a following of people interested in what you have to say. In many cases, they learn about key industry news events from posts and comments you make on social media. Use that to your advantage and invest some time to demonstrate your awareness and opinion of things that really matter in your industry.

If you are interested in learning more about ways to position yourself as an expert in your industry, speak to the manufacturing public relations professionals at Ripley PR.

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Celeste Vlok, Senior Brand Manager

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