The one thing that keeps a franchise growing is constant lead generation. A public relations agency that specializes in franchise development can help in many ways. Ripley PR can accomplish this goal for your company by developing a comprehensive public relations strategy to develop and execute a plan to increase your leads.
Here are a few of the ways that a public relations can help your lead generation efforts:
- Positive media coverage – A good franchise public relations firm knows the best publications and markets to reach your target audience. Media coverage will act as a third party endorsement of your brand and messaging and can drive positive coverage for your franchise brand.
- Create Brand Awareness – Having a clear, consistent brand will increase credibility within your industry. A consistent brand voice through your website, blogs and social media presence is essential for lead generation. Branding and consistency builds relationships and trust, because people feel like they personally know your company.
- Position you as an expert – When someone is considering investing in a franchise, they do a lot of research on not only the market and investment but they want to hear what the “experts” have to say. If you have an experienced franchise public relations agency, they can position you as an expert in your field of specialty.
If you want to gain a competitive advantage, show your expertise and position yourself as an industry leader, public relations can help. At Ripley PR, we help you generate valuable leads and drive measurable results.
Posted by Jennifer Rice on March 24, 2017