As a specialty public relations agency, Ripley PR concentrates on B2B public relations. And within that specialty area, we further drill down our areas of business expertise into specific industries.
We like it that way because it is beneficial to us and to our clients for a variety of reasons. Here is our take on why it’s a good idea for your business to consider using a PR firm specializing in your industry.
We know the industry movers and shakers in the media
We have nurtured our relationships with the most influential media in specific industries, making it our business to know who we need to contact to get your company’s story in the news.
- We know what will get attention and what won’t
Because we have pitched story ideas and news items to various media in your industry, we have deep knowledge of what types of stories will get attention, when to pitch it and to whom.
- We are aware of your competition and their strategies
We probably know all about your competition, which is good news for you. We may have the inside scoop on their tactics and we may know about their failures and successes, all of which will help us help you find the sweet spot.
- We know the social media influencers in your industry
We have spent many hours (and days and weeks) investigating social media accounts relating to your industry, and as a result we can guide you in the best ways to stand out in the crowded marketplace.
- We can help you avoid the marketing pitfalls common in your industry
We’ve been there and we’ve helped others navigate through the land mines successfully. This is a major consideration when choosing an agency to represent your business.
Finally, you’ll want to hire an agency with experience in a crisis situation, whether in your market or another similar market. Hiring a team with crisis management experience could, quite literally, save your business.
Posted by Heather Ripley, Founder/CEO on April 27, 2017