Three ways we can help your business thrive
Any good business leader keeps up with what’s going on in the world, be it at the courthouse down the street or a revolution abroad. News affects business, and you want to know what’s going on in the community you serve. The news media can also help build your B2B brand but sometimes it takes professionals – like those here at Ripley PR, a B2B Knoxville-area public relations agency with global reach — to cut through the clutter and ensure good media placement. Here’s why that’s important for your B2B business:
- Brand recognition. If you have at least an occasional voice in local, national or international news media, it can help cement your reputation as a thought leader and expert in your field. It also ensures your name appears more readily in search engine results. This is especially true if reputable media and websites link to your company’s site.
- Success breeds success. If members of the news media consider you an expert in your field, even locally, they will seek you out for comment on topical stories, especially if they are already aware of your expertise via a professional public relations firm. At Ripley, we have a large and proprietary database of international media contacts to help build your brand and reputation.
- Experts seek out experts. All of this boils down to one thing: When one B2B business seeks out another for services, they want the best. Decision-makers will mine for all information available on their prospective partner. If they find links to news articles you were quoted in, or your bylined name, it will bolster your credibility when it comes time for them to select a B2B partner
We can help get your brand out there to bolster your business, via media relations, byline placement or earned media. Contact Ripley PR today to develop an expert B2B public relations strategy.
This post was written by Thomas Fraser, Senior Content Specialist on August 21, 2017